This Privacy Policy applies between you, the User of this Website, and Longbon & Company, the owner and provider of this Website. Longbon & Company takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This Privacy Policy should be read alongside, and in addition to, our Terms of Use, which can be found below.

Please read this Privacy Policy carefully.

1. In this Privacy Policy, the following definitions are used:

      • Data: Collectively all information that you submit to Longbon & Company via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
      • Data Protection Laws: any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation;
      • GDPR: the UK General Data Protection Regulation;
      • Longbon & Company, Longbon & Co Ltd, we or us: Longbon & Company, a company incorporated in England and Wales with registered number 512084 whose registered office is at Quay Point, Woodbridge, Suffolk, IP12 4AL;
      • User or you: any third party that accesses the Website and is not either (i) employed by Longbon & Company and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Longbon & Company and accessing the Website in connection with the provision of such services; and
      • Website: the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms of use.

2. In this Privacy Policy, unless the context requires a different interpretation:

      • the singular includes the plural and vice versa; 
      • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy;
      • a reference to a person includes firms, companies, government entities, trusts and partnerships; 
      • the headings and sub-headings do not form part of this Privacy Policy 

Scope of this Privacy Policy

3. This Privacy Policy applies only to the actions of Longbon & Company and Users with respect to this Website. It does not extend to any websites that can be accessed from the Website including, but not limited to, any links we may provide to social media websites. 

4. For purposes of the applicable Data Protection Laws, Longbon & Company is the “data controller”. This means that Longbon & Company determines the purposes for which, and the manner in which, your Data is processed. 

How We Collect Data

5. We collect Data in the following ways:

      • data is given to us by you; and
      • data is collected automatically

Data That is Given to Us by You

6. Longbon & Company will collect your Data in a number of ways, for example: 

      • when you contact us through the Website, by telephone, post, email or through any other means; 

        in each case, in accordance with this Privacy Policy. 

Data That is Collected Automatically

7. To the extent that you access the Website, we will collect your Data automatically, for example:

    • we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. 

Keeping Data Secure

8. We will use technical and organisational measures to safeguard your Data such as storing your Data on secure servers.

9. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this email address:

10. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data Retention

11. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the necessary period to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted. 

12. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes. 

Your Rights

13. You have the following rights in relation to your Data:

a. Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

b. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete. 

c. Right to erase – the right to request that we delete or remove your Data from our systems

d. Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it. 

e. Right to data portability – the right to request that we move, copy or transfer your Data. 

f. Right to object – the right to object to our use of your Data including where we use it for our legitimate interests. 

14. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this email address:

15. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at

16. It is important that the Data we hold is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. 

Links to Other Websites

17. Our website may contain links to other relevant websites (such as the investment portals on ‘Client Portals’). Upon using these links you will leave our website. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them. 

Changes of Business Ownership or Control

18. Longbon & Company may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Longbon & Company. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us. 

19. We may also disclose Data to a prospective purchaser of our business or any part of it. 

20. In the above instances, we will take steps with the aim of ensuring your privacy is protected. 


21. You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected. 

22. If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected. 

23. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. 

24. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this Privacy Policy

25. Longbon & Company reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations. 

You may contact Longbon & Company by email at


26. This Privacy Policy was created using a guide from Rocket Lawyer (

What do cookies do?

Our website uses cookies to distinguish you from other users of our website. This provides you with a more personalised experience when you browse and also allows us to improve our site. Some cookies are essential to enable you to use the website and its functions, these cookies do not gather information about you.

What is a cookie?

A cookie is a small file of letters and numbers that is transferred to your computer’s hard drive with your permission. Cookies are sent from our website to your browser and stored on your device then, when you revisit our website your browser sends those cookies back to our website. They help our website remember your preferences and provide a better browsing experience.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log in to secure areas of our website, such as the client portal.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region)
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Terms of Use

The use and access of this website of Longbon & Company (which is a trading style of Longbon & Co Ltd, of Quay Point, Woodbridge, IP12 4AL registered in England and Wales no. 06904497) or any other websites provided by Longbon & Company and any Content on our websites, including posted documents, is subject to the following terms of use and any other posted restrictions, which you are deemed to have accepted by using this website. The information provided by Longbon & Company (we’, ‘us’, or ‘our’) on (the ‘Site’) is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. 

The information and services described on the Site are not intended to be used by, or to be available to, persons accessing the Site from outside the United Kingdom.

Except as otherwise specified herein, the Content is distributed by Longbon & Company. The Content available on this Site or any other web sites provided by Longbon & Company has no regard to the specific investment objectives, financial situation or particular needs of any specific recipient. The Content is published for information purposes and is not to be construed as a solicitation or an offer to buy or sell any securities or related financial instruments or solicitation to conduct investment business as defined by the UK Financial Services and Markets Act 2000.

All images used on the website have been produced by us unless otherwise stated.

Longbon & Company, its associates, employees and/or clients may own or have a position in securities referred to on this website or may have provided advice or investment services in relation to any such security. Unless specifically stated otherwise, all price information is indicative only. The Content is provided on an ‘as is’ basis and no representation or warranty, either express or implied, is provided in relation to the accuracy, completeness or reliability of the Content, nor are they a complete statement of the investments and markets referred to herein.

Past performance is not necessarily indicative of future results. The value of investments and the income derived from them may go down as well as up and you may not receive back all the money which you invest.

Fluctuations in the rate of exchange may have an adverse effect on the value, price or income of non-sterling denominated investments. The Content should not be regarded by recipients as a substitute for the exercise of their own judgement. The investments and investment services described or recommended on this website may not be suitable for all people. You should seek your own professional advice as to the suitability of any such investment or service before you enter into any transaction.

Any opinions are subject to change without notice and may differ or be contrary to opinions expressed by other officers of Longbon & Company as a result of using different assumptions and criteria. Longbon & Company is not under any obligation to update or keep current the information contained herein.

Longbon & Company, its related entities, directors, employees and agents accept no liability whatsoever for any loss or damage of any kind arising out of the use of all or part of this Content. Your use of the Site and your reliance on any information on the Site is solely at your own risk. Certain laws and regulations impose liabilities which cannot be disclaimed. This exclusion of liability and disclaimer shall in no way constitute a waiver or limitation of any rights a person may have under such laws and/or regulations. Nothing on this website is intended to exclude or restrict any duty or liability which Longbon & Company has under the Financial Services and Markets Act 2000 (or any replacement legislation) or the rules and regulations for the conduct of business made thereunder.

External Links Disclaimer

The Site may contain (or you may be sent through the Site) links to othe websites or content belonging to or originating from third parties or links to websites and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability, or completeness by us. We do not warrant, endorse, guarantee, or assume responsibility for the accuracy or reliability of any information offered by third-party websites linked through the Site or any website or feature linked in any banner or other advertising. We will not be a party to or in any way responsibly for monitoring any transaction between you and third-party providers of products or services.


In addition to the foregoing, the following provisions apply where Longbon & Company provides an indicative valuation to any Client. Any indicative Valuation is provided to the Client by Longbon & Company for information purposes only and at the Client’s request. Indicative Valuations are provided without charge and are not intended to be used by, and should not be relied upon in any way by the Client or any third party. Longbon & Company has no obligation to provide indicative Valuations to Clients and may cease doing so at any time at Longbon & Company’s sole discretion. Indicative Valuations represent Longbon & Company’s estimate in good faith of the value of the subject transactions as of the date indicated and are subject to change without notice. Longbon & Company makes no representation or warranty with respect to the accuracy or reliability of any indicative Valuations.

Longbon & Company is not responsible for any loss or damage arising out of any person’s use, or reliance upon, any indicative Valuations, including, but not limited to, errors (including errors of transmission), inaccuracies, omissions, changes in market factors or other circumstances, whether or not within Longbon & Company’s control. Under no circumstances shall Longbon & Company be liable for special or consequential damages that arise from any person’s use or reliance upon any indicative Valuations, even if Longbon & Company has been advised of the possibility of such damages.

Longbon & Company has made all reasonable efforts to ensure that the values displayed on this website are accurate. Prices are quoted as at close of business on the Valuation date. If the Valuation date falls on a non-business day, the prices quoted will be those as at the close of business on the previous business day before the Valuation date. Where the Valuation date is set to today’s date prices are quoted as at close of business on the previous business day. All quoted securities are valued at the last traded price on the relevant stock exchange as obtained from the Morningstar information service. Unquoted securities are valued at prices obtained from accredited sources. Longbon & Company shall supply Valuation sources upon request.

Due to the nature of the different information sources and timing of Valuations Longbon & Company cannot be certain that these Valuations reflect accurately the value of Client holdings. The items shown on this Valuation should be verified and Longbon & Company notified promptly of any discrepancy. Purchases and sales are recorded on the day the deal is executed, not the day it is settled. Please note that Totals may not equal the sum of rounded values. Assets that are held/valued in other currencies have been converted to sterling using the Morningstar conversion rates.

Please note that the information displayed on this page is not sufficient for the purpose of calculating any liability to Capital Gains Tax – the gain/loss for Interest-bearing securities are expressed including the accrued interest component basis and all costs are calculated according to the weighted average cost. The items shown on this Valuation will need to be verified before any investment decisions are made.

In summary, please note that the values shown should only be used to give you an approximate ‘snap-shot’ view of your investments. Also, as with most purchase or sale instructions, the unit price achieved will be that which applies on THE DAY AFTER your order is placed and may be subject to further variation.

The Content is not intended to be used by members of the general public. You may not copy, reproduce, publish, transmit or otherwise make available to other people or entities any of the Content without the prior written consent of Longbon & Company. You may not alter, amend, adapt, translate or otherwise create a derivative work based on the Content. The Content may be used only for your personal use. You may use the Content only for lawful purposes and you may not use the Content in a way that will infringe a third-party’s rights.

The Content is Longbon & Company’s or Longbon & Company’s third-party licensor’s proprietary material, protected by the laws relating to copyright, trademark, and other intellectual property rights. Nothing in these terms of use or any website of Longbon & Company grants, whether expressly or by implication or other means, any form of licence to use the Content and other information and data (including Longbon & Company’s name and logo) other than as permitted in these terms of use.

If any of the provisions of these terms of use are determined to be illegal or unenforceable under the laws or regulations of any state or country having the authority to make such determinations, then such terms will, to the extent they are determined to be illegal or unenforceable, be severed and deleted from these terms of use and the remaining terms will survive and continue in full binding force and effect.

These terms of use are governed by the laws of England and Wales and any disputes arising out of them will be subject to the exclusive jurisdiction of the courts of England and Wales.

For the purposes of the Financial Services and Markets Act 2000 this, or any other, website provided by Longbon & Company and any Content on this, or any other, website has been approved by Longbon & Co Ltd, which is authorised & regulated by the Financial Conduct Authority, no. 512084.

Testimonials Disclaimer

The Site may contain testimonials by users of our products and/or services. These testimonials reflect the real-life experiences and opinions of such users. However, the experiences are personal to those particular users, and may not necessarily be representative of all users of our products and/or services. We do not claim, and you should not assume, that all users will have the same experiences.

The testimonials on the Site are reviewed by us before being posted. They appear on the Site verbatim as given by the users, except for the correction of grammar or typing errors.

Some testimonials may have been shortened for the sake of brevity where the full testimonial contained extraneous information not relevant to the general public.
The views and opinions contained in the testimonials belong solely to the individual user and do not reflect our views and opinions. We are not affiliated with users who provide testimonials, and users are not paid or otherwise compensated for their testimonials.

Complaints Procedure

In the event of a client having a complaint about our services, we will do our best to resolve that complaint promptly to the client’s satisfaction. If we are unable to do so, the client may have the right to complain to the Financial Ombudsman Service. For further information see its website at

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For more information and further enquiries please click the button below and fill out the short contact form

Find Out More

For more information and any enquiries, please click the button below and fill out the short contact form.

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